News | Events | Updates

Dec 31, 2024

Thank You | A message from our Directors

As we close out 2024, we wanted to take a moment to express our deepest gratitude for your continued trust and suppo...

Oct 4, 2024

Dan Benson's journey into the world of strength sports began with a childhood fascination that turned into a lifelong...

Aug 20, 2024

Building mental resilience Ever since I was a little girl, I’ve been highly competitive. And simply labelling it as ...

Aug 14, 2024

Introduction Adam Bishop is a name that resonates powerfully in the world of strongman competitions. Known for his in...

Aug 14, 2024

Lucy Underdown: The Deadlift Queen Lucy Underdown, a British strongwoman, has quickly made a name for herself with he...

Aug 14, 2024

Thor Björnsson: The Mountain Who Rose to Greatness Early Life and Childhood Thor Björnsson, known to the world ...

Aug 12, 2024

Julius Maddox: The World Record Bench Press Holder Julius Maddox, born on May 13, 1987, in Owensboro, Kentucky, USA, ...