2026 Founders Message

Happy New Year from all of us at Silverback 👊 As we close the door on 2025, we just want to say a huge thank you for being part of the journey.  It’s been a fantastic and at times intense year for Silverback. 

Like any real year of growth, it came with its highs and lows, but overall, we’ve seen strong progress across our UK, European, and US markets, and that momentum is something we’re incredibly proud of. Internally, the year has been nothing short of frantic. To keep up with demand and raise the bar, we opened our own production facility in March. This has allowed us to move faster, offer more options, and gain a much higher level of quality control. The improvement in product quality has been noticeable both internally and from customer feedback and this is something we’ll continue to build on.

Looking ahead, 2026 is shaping up to be even bigger.  We’ll be launching a new athlete and influencer programme, focused on key athletes and meaningful content around core topics in the strength world, helping drive Silverback’s growth internationally.  Our design process is now fully dialled in, driven by real customer feedback and internal data, ensuring we’re creating products that truly reflect what you want and need.  We also have a major project starting in the US this February, with the potential to significantly accelerate the brand’s growth across the States.

On the product side, we’ll be expanding our range with hybrid clothing that works in and out of the gym, introducing new on-trend fabrics, more functional pieces, and exploring a fresh new look for our women’s range.  None of this happens without you.

Thank you for your continued support of Silverback and for investing in the brand. We genuinely love what we do, working with our customers, athletes, and community and we’re fully committed to pushing Silverback as far as it can possibly go.  Here’s to an even bigger year ahead.

Rich & Pete