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Thank You | A message from our Directors

As we close out 2024, we wanted to take a moment to express our deepest gratitude for your continued trust and suppo...

Dan Benson

Dan Benson's journey into the world of strength sports began with a childhood fascination that turned into a lifelong...

Erin Murray: Building Mental Resilience

Building mental resilience  Ever since I was a little girl, I’ve been highly competitive. And simply labelling it as ...

Adam Bishop: The Strongman Who Conquered the World

Introduction Adam Bishop is a name that resonates powerfully in the world of strongman competitions. Known for his in...

Lucy Underdown

Lucy Underdown: The Deadlift Queen Lucy Underdown, a British strongwoman, has quickly made a name for herself with he...

Thor Björnsson: The Mountain Who Rose to Greatness

Thor Björnsson: The Mountain Who Rose to Greatness Early Life and Childhood Thor Björnsson, known to the world ...

Julius Maddox | Bench Press World Record Holder

Julius Maddox: The World Record Bench Press Holder Julius Maddox, born on May 13, 1987, in Owensboro, Kentucky, USA, ...
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