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Welcome to Silverback’s Official Presence at Arnold UK Expo 2024!

Circle the dates from 15th to 17th March 2024 in your diaries for an unparalleled fitness spectacle, as Silverback is excited to announce our participation at the Arnold UK Expo for the third year running. This year, we're set to make our largest retail debut to date, offering an unmatched opportunity to discover our latest and most advanced fitness products and gear.

But there’s even more to get excited about! We are delighted to bring back the heart-racing “Frame of Pain” event, a crowd-pleaser that pushes the boundaries of strength, stamina, and determination.


Adding to the thrill, we’re thrilled to introduce the “Great British Bench Off” – spearheaded by none other than TikTok sensation Josh Baker, also known as The Gym Reaper. This premier event marks the beginning of a 10-week tour that aims to redefine the bench press landscape across the UK, starting with a bang at the Arnolds. With a whopping £10,000 prize for the winner, this is your chance to be part of bench press history, celebrating strength, community, and competitive spirit across the country.


Keep your eyes peeled for further updates, and prepare to join us for an experience at Arnold UK Expo 2024 that promises to be unforgettable. Silverback is more than a brand; we’re a crusade towards a stronger, healthier, and more empowered you. See you there!


Introducing the Great British Bench Off! 

Hosted by the Gym Reaper, Josh Baker, and the Bench King himself, Julius Maddox aka Mr. Irregular Strength. This event invites male contenders to rep out 80% of their bodyweight as many times as possible, and female contenders to tackle 50% of their bodyweight, all for a chance to secure a leading industry prize of £10,000*.


THE FRAME OF PAIN IS BACK!

Step up to the ultimate test of grip strength and endurance at the Silverback Frame of Pain—an endurance grip event like no other, featuring a colossal frame weighing over 200kg.Hosted by the legendary Strongman MC, Martin Cee, we’re returning for our third year with a completely redesigned frame, setting the stage for an unprecedented challenge.

THE FRAME OF PAIN IS BACK!

Step up to the ultimate test of grip strength and endurance at the Silverback Frame of Pain—an endurance grip event like no other, featuring a colossal frame weighing over 200kg.Hosted by the legendary Strongman MC, Martin Cee, we’re returning for our third year with a completely redesigned frame, setting the stage for an unprecedented challenge.

meet the athletes

Meet the elite athlete roster that embodies the spirit and strength of Silverback, a line-up that’s as diverse as it is impressive.

TERRY HOLLANDS

2x WSM Competitor

& Fitness Coach

ADAM BISHOP

2x Britain’s Strongest Man 

& Professional Strongman

josh baker

The Gym Reaper & 

TikTok Sensation

evans nana

The Ghanaian Gladiator

julius maddox

The King of Bench 

782lbs (355kg)

lucy underdown

Professional Strongwoman &
1 x Europe's Strongest Woman 

donna moore

3x WSW Competitor
& Fitness Coach

erin murray

Professional Strongwoman 

& 1st Multi-Weight Champion

arnold allen

Professional MMA Fighter

nicola buchan

Professional Strongwoman Athlete & Fitness Influencer

katie smith

1x World’s Strongest Woman & Fitness Coach

gavin bilton

2x WSM Competitor

& Fitness Coach

Step into the forefront of strength at our stand!

Step into the forefront of fitness innovation at the Silverback Retail Stand during the Arnold UK Expo 2024, where we’re thrilled to present over 20 groundbreaking products making their first appearance. This unique occasion allows you the privilege to be among the first to discover and secure our latest offerings in fitness apparel, equipment, and accessories, crafted for the discerning athlete of today.


We’re extending an exclusive invitation to take advantage of special show pricing, a benefit reserved solely for Expo attendees. Seize this unparalleled opportunity to enrich your fitness arsenal with Silverback’s newest innovations at exceptional prices, before they’re available on our website. Make sure to visit us at the Arnold UK Expo 2024 for an early glimpse into the future of fitness gear, courtesy of Silverback.

*The £10,000 prize pot will be evenly split between the male and female categories, with each winner receiving £5,000.

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