Our Contribution to Mountain Gorillas

We have teamed up with WWF on an exciting new project, of which will be revealed in the coming weeks. You will not want to miss out on what we have in-store. 

But why WWF?

We all know our connection to the Silverback and its inspiration that acts as motivation for many Strongmen and Women across the world. 

Not only that, there are only around 1,063 mountain gorillas left in the wild, and their livelihoods are not all safe from harm or threat. 

Mountain Gorillas are found in high-altitude forests – often at altitudes of around 4,000m – where they mainly eat leaves, shoots and stems. Mountain gorillas generally live in groups with several females and their young, and one dominant male.

Dominant males are known as ‘silverbacks’ (we know all about those) because they have a patch of silver hair on their back and hips. 

There are 4 main threats to Mountain Gorillas, of which WWF are working to combat; Habitat Loss, Poaching, Human Illness, and Human-Gorilla Conflict. 

Gorillas share a large portion of human DNA, meaning they are largely susceptible to human illness. However, gorillas do not have the same immune system as humans in order to fight these diseases. Even a simple cold can devastate an entire gorilla population.

In 1991, WWF co-founded the International Gorilla Conservation Programme (IGCP). This coalition currently consists of WWF, Flora and Fauna International and the three governments of Uganda, Rwanda and DRC.

Any donation or sponsorship to WWF helps mountain gorillas as WWF work on the following: 

• Training rangers to detect and safely remove snares set for other animals, which can often severely injure or kill gorillas

• Help to protect vital gorilla habitat

• Support regular surveys of mountain gorilla populations

• Work with local governments to improve the management of the national parks where mountain gorillas live

• Fund other essential work around the world