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WHAT'S HAPPENING

Using strength training aids in the gym?
There are many different reasons why utilising strength training aids such as weightlifting belts, knee sleeves, and lifting straps might...
New Silverback Athlete
WELCOME PAVLO NOKONECHNYY    Pavlo or 'Wide Pavlo' how he is more affectionately known is a very exciting prospect in...
Graham Hicks joins the 1000lb Club: A Summary of Giants Live Cardiff
On Saturday we saw another roster of Strongmen compete at the Giants Live Open and World Deadlift Championships. As much...
Our Contribution to Mountain Gorillas
We have teamed up with WWF on an exciting new project, of which will be revealed in the coming weeks....
The Icelandic Viking Has Landed: Magnus Ver Magnusson.
Introducing our newest addition to our Athlete Range: the Magnús Ver Magnússon tee.  We're thrilled to support the Icelandic Legend that is Magnús...
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