The Silverback story began back in 1994 with three friends, one high school and one vision. Fast forward 18 years and the dream of owning a business, a business that we could call ‘ours’, was born.

Silverback is not only an e-commerce website selling clothing. It’s much more than that. Silverback is our brand that we want to share with the world, transforming the fitness market and providing quality items that are affordable for those who love to keep fit.

Silverback is built on 3 key principles:

Quality
Service
Innovation

We have come a long way in the past few years, from hand-printing all of our own designs to finding some of the best suppliers who provide our customers with the quality clothing that you have all become accustomed to with our brand.

Customer focus is at the forefront of everything we do at Silverback. We constantly research, develop and above all listen to our customers to give them the best buying experience and finished product we can. Through research and development we are able to offer our customers some of the best quality products on the market at very competitive prices.

Our journey in the fitness industry is expanding, and because of this we want you to all play a part. Above all, above anything else, we want you to WALK WITH THE STRONG.

Team Silverback