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Silverback Athletes Receive an Adoption Pack from WWF

AUGUST 24, 2022

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The Silverback Gorilla has been an inspiration to many for years. Not only does it feature on our iconic designs, it serves as motivation to push your body to its limits, and inspires many to #WALKWITHTHESTRONG.

It’s about time we give back to our inspiration. 

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  • "Animal adoptions like yours give a huge boost to our work. They not only help fund projects to work with local communities to monitor Gorilla movement and reduce human-gorilla conflict but also fund our other vital work around the world."

    • WWF UK



"Animal adoptions like yours give a huge boost to our work. They not only help fund projects to work with local communities to monitor Gorilla movement and reduce human-gorilla conflict but also fund our other vital work around the world."

  • WWF UK


More about the Adoption Packs. 

This marks phase 1 of our WWF collaboration. Our initial contribution to the charity is underpinned by our Gorilla Adoption Packs, provided by WWF, which have been sent to our elite athletes. These packs sponsor a Gorilla on behalf of the athlete, providing them with quarterly updates and information regarding their sponsored Gorilla and the work WWF is doing to help build a sustainable future for Mountain Gorillas. 


What do the packs work towards?

In 1991 WWF co-founded the International Gorilla Conservation Programme (IGCP). This coalition currently consists of WWF, Flora and Fauna International and the three governments of Uganda, Rwanda and DRC.


As well as monitoring mountain gorillas, WWF support local people in using their natural resources in a sustainable way that doesn’t damage mountain gorilla habitat. They also try to find ways to reduce people’s need to enter mountain gorilla habitat. For instance, they're developing alternative plantations for wood and charcoal and installing water-harvesting tanks and better sanitation systems. This eases the pressure on the forests and the risk of people passing on diseases to the gorillas.

What's arriving in Phase 2? Coming Soon.

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